Infusing persona's into lists or map searches
Maybe it doesn’t need that much explanation. I think it would be great if there was a way to transform listings, cards and maps based on who you are, with relevant information to follow suit.
In text searches, this already is evident with Google leading the charge. They know so much about you that they can make more relevant suggestions or highlight topics or aspects you might be interested in. In social, algoritms as well can guide you to more contextual content. But in map searches, especially when combined with a more defined goal, or in listings, based on your character or stage in live, it’s more absent then it should.
I created a very simple interface where, too obvious perhaps, I’ve tried to augment cards, listings and map searches, in an AirBNB-context, depending on who you are and what you might want to know more about a stay.
It helps you directly contextualize your stay in between Point of Interest (POI), it gives you a lot more ‘story’ in a card detail, all based on who you are (couple, family, youngster). But while we are at it, let’s make sure AI helps here and figures out who the enduser is and automagically proposes certain POI’s, without having to explicity click on it. It could help:
- speed up your decision
- It could save some trivial messages with hosts before hand (‘is there a metro nearby?’)
- it could help you plan your stay before you’re there
- it could help keep users stay within your app
-….
Why not sell the city as well, when you’re already selling the places you can stay in?